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REthinking the world around us

It’s time to rethink everything, to rewrite the rulebook, to expand the stories we’re telling and bring you the brightest minds the tech world has to offer. It’s time for a fresh take on how technology and creativity are changing the way work gets done. This is The Big REthink.


Listen to our most recent episodes

AV Experience Series: LEGOLAND Embraces Technology to Bring Experiential Learning to Life

January 25, 2023

A new experience at LEGOLAND California Resort allows guests to build their own Ferrari (with help from their own personal pit crew), race it on one of three obstacle-filled tracks, and create a custom, digital version of their fancy new car. The experience is an adrenaline rush for kids, and just one more example of how the brand brings experiential learning to life. On this episode of The Big REthink, as part of our audio visual experience series, LEGOLAND director of entertainment, Jeremy Pancoast, joins host Susan Campbell to talk about how LEGOLAND parks embrace technology and immersion to encourage exploration.


What Is Human-Centered Engineering and How Is It Helping Fight Climate Change?

January 11, 2023

"The world's problems are getting more and more complex. They require multiple disciplines to be able to solve,” says Alexis Abramson, who is the dean of the Thayer School of Engineering at Dartmouth College and a mechanical engineer by trade. “When we're dealing with a problem like climate change—or, think about building medical devices—we can't solve that problem in isolation.” On this episode of The Big REthink, Abramson joins host Barry Ross to share her take on why a holistic, interdisciplinary approach that she calls human-centered engineering is crucial to solving sustainability issues and combatting climate change.


AV Experience Series: How Technology is Changing Remote Viewing in Sporting and Corporate Events

December 28, 2022

In 2020, with live sporting events on pause, Quince Imaging undertook the herculean task of bringing the NFL Draft fan engagement experience to life virtually and in real time. Since then, Quince has captured that same exciting, in-person energy for virtual corporate events through its use of 3D projection image mapping, augmented reality and other technological features. On this episode of The Big REthink, as part of our audio visual experience series, Scott Williams, Quince Imaging’s co-founder, CEO and CFO, joins host Susan Campbell to explain how the technologies will continue to improve both live and virtual events for audiences across industries.


Meet your hosts

Brian Rowley Headshot

Brian Rowley

Brian Rowley is the vice president of marketing at Panasonic Connect North America. Brian is highly attuned to understanding and solving for customer pain points. He knows that for businesses to be successful, they need to be relevant, agile and fearless – and deliver on the human experience to create more meaningful connections, a sense of community, and foster loyalty. Brian is passionate about building teams that are open to growth and learning, as great customer experiences start with great teams.

Headshot of Susan Campbell

Susan Campbell

Susan Campbell is marketing group manager at Panasonic Connect North America, where she leads a team that develops and manages innovative B2B digital marketing strategies. As an accomplished marketing professional – named a “Fearless50” marketer by Marketo in 2020 – Susan always puts the customer story first, and is passionate about how work is changing and how to tap into that change for growth.

Headshot of Barry Ross

Barry Ross

Barry Ross is the group manager of product marketing and wireless strategy at Panasonic Connect North America. Barry is an expert in building and marketing wireless platforms, leading a team focused on promoting consumer and enterprise customer success. Barry is passionate about the ever-changing technology landscape, and how it’s transforming the way work gets done.

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