Giving brick-and-mortar a digital advantage
Retail is at a crossroads – it needs to better engage customers, yet reduce costs and increase profits. The way forward? Innovative digital technologies that provide powerful new selling opportunities.
It’s more than product and price – today shoppers seek an experience
At Panasonic, we’re creating physical retail solutions that rival the online shopping experience, with personalized interactions, quicker checkout and instant access to inventory and product data.
A future-tech approach to retail
Today, we’re reshaping retail in many exciting ways, including:
- Interactive display technology that can share product information and promotions instantly – via bursts of light invisible to the human eye, but readable by smart phones
- Smart mirrors for fitting rooms and cosmetic counters that respond to shoppers’ requests, and allow shoppers to preview styles and change lighting
- Video technology to track customer flow, noting where shoppers dwell and their demographics
Transforming window shopping into revenue
Getting customers in the door is the first step toward a sale. And digital signage from Panasonic is a vibrant beacon that draws them in. Show immersive, multimedia content that grabs attention. Make an outsized impression with stunning video walls. And, inside stores, provide highly personalized content with interactive, touch-screen displays.
Retail in real-time
You’d expect our mobile devices to provide a direct line to in-store inventory and pricing. But they also connect sales floor teams to inventory across your store’s network. They can even connect directly to factories for special orders. With this level of mobile-computing insight, you can access real-time dashboards to monitor transactions, relocate resources and make purchasing decisions.
Make a point of sale into a point of engagement
At checkout, our highly customizable POS solutions are built to help your business run more efficiently, and stylishly, with a small-footprint design. These systems can be combined with digital signage and loss-prevention capabilities for a fully integrated retail solution. Plus, they’re durable for long life, maximum uptime and minimum maintenance.
Need another register? Add scanner and Magstripe reader accessories to our tablets to create a sell-anywhere, line-busting payment tool.
The shopping world’s most advanced security solutions
With the most advanced imaging and recording technologies, Panasonic security products are engineered for the enterprise-grade needs of retail. Beyond surveillance, our cameras can help you fine-tune employee performance and monitor merchandising campaigns. To help you create personalized shopping experiences, we can combine intelligent security analytics with digital signage to target appropriate gender demographics at the right times.
It all starts with your challenges
Helping retailers boost their business is what we do. That’s why professionals looking for technology solutions trust Panasonic to be their one-stop shop.
Learn more about our Integrated Supply Chain solutions.
New study available for download
We recently conducted proprietary research with more than 400 technology decision makers in North America, across 13 industries – including Retail.
Most companies say it’s riskier to adopt technologies too late rather than too soon. In Retail, which has felt pressure from online shopping for close to 20 years, 9 in 10 agree that disruptive technologies is not a “nice to have:” it’s the price of doing business – and staying in business.
Download our study to see the full impact of disruptive technologies on your industry. You’ll read how some companies are already using technology to disrupt barriers like lackluster customer experiences in Retail and how they plan to incorporate more digital elements in brick-and-mortar settings.