Making cars and highways safer and smarter
Anticipating shifting consumer trends and needs
After nearly 100 years of developing technology for consumers, we know car buyers want the wow factor. But we also know the wow fades fast if the automotive technology doesn’t work. That’s why we design features that consumers intuitively understand, where the tech disappears behind the experience it supports. The result? More satisfied and loyal customers.
The vehicles of tomorrow, today
With our breadth of innovation, we’re continually finding new ways to improve safety, energy efficiency and the driver experience. Manufacturers count on us for cutting-edge infotainment systems that provide next-generation utility and content for drivers and their passengers. But that’s just the start. From the clean air inside cars to the clean energy that powers them, our car technology is everywhere.
Improving safety, inside and out
By enabling vehicle-to-vehicle and vehicle-to-infrastructure communication, our smart mobility solutions are making travel safer. The ability to share real-time data is a game-changer, helping drivers avoid accidents and delays, while making self-driving cars a reality.
Should drivers come across a hazardous situation, our head up display technology enables them to react more quickly, by displaying information on the windshield. Our intelligent systems can tell different objects apart, identify moving or partially obscured objects, and recognize pedestrians, even in poor visibility.
As consumers come to expect more and more in-car connectivity and infotainment functionality, major OEMs are turning to Panasonic for strategic hardware and software solutions. For example, Ford teamed with us to create a faster, more intuitive solution for more than 20 vehicle programs globally. Everything drivers want is right at their fingertips. Or, better still, accessible by voice. Including mobile app control, hands-free calling, text message support, climate control and much more.
A passion for audio
When your customers listen to music in the car, do they feel like they’re in the studio with their favorite musician, or taking in the raw emotion of a live performance? We’re delivering those types of listening experiences through specially tuned amps and speakers. These proprietary systems are built with our industry partners to help capture the essence of their automotive brand.
By integrating today’s cutting-edge technologies and pioneering tomorrow’s new ideas, we’re making the road a better place for everyone.
Learn more about our Automotive solutions.
New study available for download
We recently conducted proprietary research with more than 400 technology decision makers in North America, across 13 industries – including Automotive.
Most companies say it’s riskier to adopt technologies too late rather than too soon. And though Automotive has been quick to embrace key innovations (more than any other industry surveyed), there’s still much opportunity for companies looking to claim a competitive advantage.
Download our study to see the full impact of disruptive technologies on your industry. You’ll read how some companies are already using technology to meet a host of Automotive challenges, such as anticipating consumer demands with Artificial Intelligence, advanced displays and biometrics.