Sports, Entertainment & Media

audience at a show

Capturing and creating one-of-a-kind moments

Engaging audio video experiences help you connect with your audience. See how we’re elevating those experiences.

The industry’s go-to partner for immersive experience technology

How audiences want to be engaged has evolved. With streaming content, social platforms and smart phones competing for attention, people need new reasons to stay engaged. At Panasonic, we’re helping savvy sports, media and entertainment companies stay one step ahead. In a world where last week’s movie becomes next week’s theme park ride, we work with customers to integrate technology at every touchpoint and create more memorable experiences for their audiences.

Why Panasonic

broadcast camera

Learn how disruptive technologies are elevating Sports, Media & Entertainment

New tools are changing the way audiences and production teams interact with content. Explore the advancements that Panasonic is making in this five-minute eBook.

large display

Recasting the future of entertainment

There is no magic formula for captivating an audience. It takes an intelligent, customized approach to finding solutions, constant reinvention and the willingness to look beyond what currently exists to what might. It also takes industry-leading immersive experience technologies, supported by extremely reliable back-end production systems and media-serving platforms. At Panasonic, we provide both the collaborative vision and best-in-class tools to help you elevate the audience experience and create a real connection.

Panasonic Hollywood lab

Panasonic Hollywood Laboratory: Where innovation begins

Next-generation entertainment solutions come from a synergy of technology and creativity. That’s why we started the Panasonic Hollywood Lab (PHL). A product and business development engine for top media companies, PHL co-creates solutions for the consumer of the future. These technologies can help build repeatable, end-to-end experiences that touch audiences and build brands.

83% of decision makers see the ability to overlay digital information on physical spaces as important

Visual technologies for any environment

Because content consumption habits are constantly evolving, technology must evolve as well to keep an audience’s attention. We’ve developed a class of industry-leading visual technologies – from projectors and video walls to 4K displays and digital signage – to meet evolving needs and deliver what creative teams envision.

*Panasonic, Disruptive Technology Adoption Research, August 2018

professional broadcasting camera

Better broadcast and production systems

It’s just as important to capture and manage content as it is to display it. Our suite of technologies – encompassing cameras, camera controllers, production monitors, network workflow systems and software – integrates the broadcast and production ecosystem. This allows producers to focus on what really matters – crafting compelling stories that mesmerize audiences.

We’ve even integrated advanced analytics into our pan/tilt/zoom video cameras. By embedding live auto-tracking and motion data analysis into the camera’s functionality, we’re opening up new possibilities for college campuses, houses of worship, corporate events and more.