In 1948, two brothers revolutionized the food service industry in an attempt to address to more fast-paced life styles, increase efficiency and boost revenue. First, they ran the data and found most of their profit came from hamburgers. So, they simplified the menu to focus on that item, potato chips and apple pies, according to author Bill Bryson.

But the real innovation was more conceptual than that. Brothers Maurice and Richard McDonald saw their kitchen for what it truly was: an assembly line. In 1952, they purchased a new building that would both catch the eyes of passing drivers and give them the space to create a clean, extremely efficient, standardized process for preparing meals. That single innovation, some 70 years ago, continues to inform the business of quick service restaurants and fast casual food retail in important new ways. Here’s a look at three other innovations that promise to shape the restaurant business in 2018.

1. The integrated supply chain in the contemporary modern kitchen

The integrated supply chain of food covers a network of vendors, manufacturing centers, warehouses, distribution centers and restaurants that raw materials move through, and are changed to meet the needs of the final consumer. The complexity of the food supply chain has grown enormously since Maurice and Richard McDonald’s day, but what remains critical is data. Data informs decisions at every successful food retail operation.

Gone are the days of a burger, chips and an apple pie as the main menu. Today large QSR restaurants can have a dozen different cheeseburger choices on the menu, 13 different sides to choose from, a half-dozen salads and 18 drink choices. And then there are the seasonal coffees, short-term signature sandwiches and other offerings that come and go. This food and drink comes from many different parts of the country, and depending on the operator, even the world. Connected restaurant real-time data provides operators information on everything from food costs to cross-unit operations managers and owners need to make strategic decisions, spot trends, identify issues and reward successes.

At Panasonic, data is at the heart of what we call the “connected restaurant.” This covers not just assembly line technology with conveyor belts that move food as workers prep. It’s a digital overhaul that includes connecting all parts of the restaurant to provide data analytics that promote a better operation. Software ties together disparate functions, collects and interprets data and sends out alerts to quickly inform restaurant operators of things going wrong, and right.

2. Transparency in the food supply chain

Food safety and quality has always been important to restaurants; what’s changing is the attention that consumers are paying to the topic. Social media, education and government regulations are helping to drive interest. “In 2018, expect to see transparency and traceability for all, regardless of their income,” predicts market intelligence agency Mintel. In other words, patrons will be able to learn just about everything they want to know about a food’s origins, ingredients and nutritional information. One example: Independent Purchasing Cooperative (IPC), a SUBWAY franchisee-owned and operated purchasing group.

Focusing on the “Fresh Forward” theme, IPC has for several years worked to achieve the full traceability of suppliers' products as they travel from their source into SUBWAY restaurants, according to a recent article in Modern Restaurant Management. “Knowing exactly where a specific lot code of food product is in the supply chain is our goal. If a product is a risk to our brand, and our customers, the benefits of adopting the use of standards are immeasurable,” Dennis Clabby, IPC’s executive vice president, purchasing, told the magazine, highlighting a view that will accelerate across the industry in the coming year.

3. QSR in the age of autonomy

New technology and pilot projects have generated incredible interest in autonomous vehicles. Developments range from driverless cars navigating city streets in the U.S., Japan and Europe to announcements of advanced technology that will speed developments in both autonomous vehicles and smart infrastructure. These developments are pushing automakers to rethink the business of buying and selling vehicles, and the same developments are expected to reshape retail, restaurants and other industries.

As cars start talking to cars and road infrastructure, it’s not a stretch to imagine a car communicating with a restaurant. Here’s how it might work: A vehicle’s infotainment system uses beacon technology to connect to the restaurant’s operations center. The restaurant accesses data on the purchasing characteristics of the vehicle so that, when this vehicle arrives, the system knows that its occupants typically order two double cheeseburgers, fries and a soda. Already major restaurant operators are rethinking the future of the drive thru.

To understand the future of quick service restaurants and fast casual establishments, tech companies such as Panasonic not only invest in in-house innovation, they also devote considerable time evaluating, testing and supporting nascent entrepreneurial ideas that could be fundamental to not only future driverless cars, but also the food business. In this scenario, tech leaders take on a much greater role as third party ecosystem managers which involves code sharing, open innovation and other partnerships. The beneficiaries are consumers who gain customized and fast service they’ve come to expect while allowing owners to increase revenue and efficiency.

Matt O’Connor is the Senior Vice President Food Service & Retail Solutions Group at Panasonic Corporation of North America.

About 67,000 food services pros from around the globe converged on Chicago’s McCormick Place convention center for the National Restaurant Association’s annual trade show in late May. These are the people who own, manage, buy and sell for some of the industry’s largest brands, and those that we spoke to had questions about technology that blurs lines between business solutions and consumer electronics.

Major food service businesses are increasing investments in technology as a way to improve convenience and the customer experience. They’re also trying new digital endeavors to appeal to a fresh crop of eaters seeking better quality food and an experience that incorporates their gadgets. Whether it’s a tablet-based POS software or an app that allows customers to engage with restaurants on their mobile devices, restaurants are moving toward technologies that look more and more like the tech consumers use in their daily lives. Here’s a look a few other of the most interesting ideas from the show.

1. Co-operative innovation

Some very exciting ideas in food service come from startups, and Panasonic has a track record of working with small companies to provide end-to-end solutions to customers. It benefits the entrepreneur who has an innovation, but may be struggling to bring it to the marketplace or to introduce it to more customers. The small company gains exposure to the engineering and tech resources of a global organization. Perhaps the biggest winner is the food service provider because it sees a steady stream of solutions that can help to increase customer engagement. Panasonic’s work with entrepreneurs take different forms, from partnerships to investments to acquisitions. One such example is Quick Service Software Inc., known for back office software to manage information from the POS and aid in all aspects of managing a quick service restaurant.

2. Immersive tech

For example, those who visited the Panasonic booth this year were able to experience the company’s own twist on this concept with our LinkRay technology. Using visible light communication, LinkRay delivers mobile content by enabling ordinary smartphones to read IDs sent from LED transmitters, such as displays, signboards and spotlights, and to connect to associated mobile content. Applied to restaurants, this technology allows consumers to view expanded menus, nutrition information and even order from their smart phones.

3. Step savers and other productivity hacks

Upscale dining at the movies is a trend sweeping across the U.S., according to Nation’s Restaurant News, which reports that foodservice spending at movie theaters has risen 20 percent compared with a year ago. “Many major movie-theater chains now offer full chef-driven menus complete with alcoholic beverages and seat-side service,” according to the article. One such trendsetter is Flix Brewhouse, which welcomes people with craft beers, fresh and familiar food and blockbuster movies.

To simplify the serving process — and help prevent servers from interrupt action scenes on the big screen — Flix Brewhouse introduced to its locations a feature-packed tablet that would integrate with our existing network infrastructure and most importantly to have ruggedization — and to last without trading off features.

By allowing its servers to present the check and take the payment all with the same device in a single stop at the table, it saves the time that goes into the back-and-forth between dropping the check, returning to pick up the payment, walking to the credit card machine and running the payment before, finally, dropping off the completed bill for the customer to sign and leave a tip. Matthew Baizer, COO of Flix Brewhouse, say that technology provided an opportunity to increase speed of service at their locations.

"We've seen our guest satisfaction and speed of service scores escalate a lot," Mr. Baizer says.Watch a video on how Flix Brewhouse uses mobility to boost customer service:

The supply chain is changing almost daily as suppliers compete to deliver products to their customers and achieve the perfect order every time. The background details of order processing and tracking are generally known quantities and software and service providers continue to perfect the systems that manage ordering, processing, tracking, and delivery. But the people responsible for monitoring operations and resolving the issues that crop up daily rely on their tablets and laptops to give them insight into their processes, and connect them to the information they need in real time wherever they are working.

To examine how mobile solutions are being utilized in warehousing, logistics, distribution and manufacturing facilities, or with remote field operations, 185 managers were surveyed about the challenges they face. They are involved the purchase and usage of mobile and wireless solutions and were asked about managing supply chain activities and how mobile devices and applications can improve process proficiencies and accuracies.

Increasing process efficiencies tops the list of challenges facing warehouse and logistics managers. Also important to managers are their concerns with meeting customer expectations. In terms of technology, supply chain managers rated wireless connectivity at the very top of their purchase requirements list and are looking to increase the use of handheld and tablet devices.    

What else? Click here for the full report.

The increase in consumer online purchasing is only one of the factors pushing logistics organizations or companies to improve their performance while maintaining profitability. Based on a recent survey performed by a transportation and logistics software provider, operators are facing challenges on several fronts.

Moving goods through the supply chain has become a centerpiece of commerce because manufacturers and retailers maintain low inventories and rely on transportation providers to deliver orders on schedule. At the same time, the costs of maintaining and modernizing truck fleets, drivers, and the technology infrastructure that coordinates the processes puts pressure on profitability to the point that 74 percent of the survey's respondents identified 'reduce overall transportation costs' as their top priority for 2017.

The lack of drivers is also getting in the way of transportation providers achieving their overall goals, partly because as drivers retire, younger drivers are harder to find due to their different expectations of their employers, the job and the equipment they use.

Young drivers are accustomed to using mobile technology in their personal lives and assume the same for their work day, expecting to use modern mobile applications and tools to communicate, navigate, plan, and perform their jobs. They are also comfortable with adoption of enterprise-wide fleet and workforce tracking and management systems that are accessed and utilized via wireless tablet computers in place of manual paper-based work orders, logs, record keeping and reporting.

Seemingly, transport companies understand the benefits of moving to advanced mobile enterprise transportation management systems as part of their overall drive to reduce costs and bring new drivers onto the road. More than one-third of the survey respondents pointed to improved route planning accuracy as a goal for 2017 and 22 percent said improved management information and reporting was their next target.

Road-ready and tested for the long haul

Achieving the priorities identified requires integration with an enterprise, purpose-built mobile computing solution. Trucks and transportation work environments are noted for the rough conditions and the unfavorable cellular connectivity settings they encounter every day. The laptop and tablet computers they rely on need to be able to perform under long haul conditions and deliver the state of the art technology both the applications and new, younger workers require.

Here's a list of mobile tablet or laptop features recommended for transportation and trucking fleets to help ensure the devices survive the open road test and support their business priorities:

1. Daylight viewable screens that can be seen comfortably even in bright sunlight
2. Touchscreen recognition that works smoothly through gloves or in the rain
3. Battery life that averages 9 -10 hours or longer and hot-swappable batteries for zero downtime if needed
4. Ability to hold up and keep operating in extreme hot or cold temperatures
5. Barcode reader for inventory, proof of delivery and other applications
6. Vehicle mountable devices for quick and secure integration in trucks or forklifts
7. Fully tested to withstand knocks, vibrations, drops, spills of grease, coffee, soda.

In addition to ensuring new mobile device technology can survive the demands "over the long haul" organizations should consider taking advantage of services to help ensure a smooth deployment and efficient ramp up to avoid costly delays or reductions in customer deliveries and productivity. Transportation providers are more likely to achieve their priorities by selecting a mobile technology partner that has consulting engineers and offers services to provide pre-planning consulting through training and vehicle mounting installation support. This will speed up deployment, get the technology into workers' hands sooner, and perhaps most importantly free up internal IT resources to stay focused on even more strategic work such as legacy infrastructure upgrades.

For more information, go to Panasonic Transportation & Logistics Solutions.