Cramer Event & Content Marketing Agency
Gaining Precision Control in Virtual Productions with Panasonic Auto Tracking Software Solution
A leading event and content marketing agency in Norwood, MA, Cramer is well known for creating impactful virtual experiences for its prominent clients. To improve the workflow and reduce the production time of its virtual productions, the agency has implemented Panasonic Auto Tracking Software, working with the company’s flagship AW-UE150 4K 60p PTZ camera, in an innovative, timesaving way.
Experiencing the challenge that when shooting some scenes using a manual jib (no hot head/remote head) with the AW-UE150, Cramer was finding it next to impossible to track the subject in traditional ways. “After some rehearsal, I could use the mouse to stay with the subject but when the talent would move, it was very hard to stay with the movement,” said Brad Richelson, Vice President of Engineering, Cramer. “Much time was dedicated to rehearsing the shot when tracking in manual. This added significantly to the time that’s been budgeted and scheduled time for the shoot. And when you have many people standing around waiting during the rehearsals, it adds up quickly.”
The AW-UE150 features the FreeD protocol, which can output pan/tilt/zoom/iris information via Serial (RS 422) and IP (UDP) directly from the camera to your tracking system.
Richelson explained that he had used an earlier version of Panasonic’s Auto Tracking software and while it was a significant improvement over using a joystick or mouse, it was clear that an increase in precision was needed. “The improvements in the software are working so well that only in special cases do I go back to manually tracking of the subject. Overwhelmingly, most of the time the director will ask me before we start shooting the next scene or shot to ‘lets keep Auto Tracking on.’”
Another key benefit of the Auto Tracking software, said Richelson, is that it doesn’t get tired. “Auto Tracking doesn’t care that the shoot has already gone on for 10 hours or more where human effort starts to plummet,” Richelson added.
Available for single-camera operation (AWSF100) or multicamera operation (AW-SF200), the main use for Panasonic’s Auto Tracking Software has been to support automated lecture and presentation capture with high-precision tracking using motion detection, facial recognition and new body detection powered by Deep Learning Algorithms. The AW-UE150 has been the industry’s choice for a 4K/HD PTZ camera, offering high-end production features including 4K/UHD 60p capture, FreeD protocol for camera tracking in augmented/virtual (AR/VR) reality productions, a V-LOG video output, a wide 75.1-degree viewing angle, SRT protocol support for 4K/60p video streaming, and RTMP/RTMPS support for direct video uploads to live streaming services such as YouTube and Facebook Live.
In describing how Cramer used the Auto Tracking on a recent production, Richelson said, “We had one subject who at specific points starting dancing. If we did multiple takes, his dancing would change each time – it was not choreographed. Auto Tracking helped significantly with this situation since there’s no way to rehearse this if I wanted to track the subject in manually.”
Panasonic Auto Tracking Software can precisely track subjects using motion detection, facial recognition and new body detection powered by deep Learning Algorithms.
For its virtual event production, Cramer utilizes Pixotope software (for creating virtual studios and AR), and the Unreal Engine (creates virtual sets that can track with a camera’s motion around actors and objects and be rendered in real time). The UE150 is mounted atop a MO-SYS Startracker base. The UE150, Startracker base, two PC laptops and Pixotope workstation computer are all networked together.
Richelson explained that the agency takes the UE150’s 12G SDI output into a AJA Kona 5 card in the Pixotope computer. They use a high-end, GPU-equipped PC laptop for the Auto Tracking software and another PC laptop using Chrome to change any UE150 settings. For Cramer’s virtual shoots, the UE150 records in 1080/29.97p or 2160/29.97p and content is almost always shot in V-Log.
The agency, Richelson added, is building out a mobile AR/VR rack that will contain almost everything, including the UE150, they’ll need to setup virtual shoots, and allow them to quickly setup between their three different studios.
Ready to equip your video production agency for virtual AR/VR video productions? Reach out to a Panasonic video production expert to schedule a consultation!