What We Do
Our goal is to create a better world
Panasonic believes technology should move us forward as a society. See how we’re making an impact.
One of the world’s first purpose-driven brands
Contributing to society has been a core value of our company for over a century. These early words from our founder, Konosuke Matsushita, continue to inspire us to this day: “Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world.”
5 major areas of focus
In our view, technology should move us all forward. It should enable us to create abundance out of scarcity, power the things that make our lives easier, and energize our perpetual ambition for progress. Starting with this mindset, we invest in technological innovation that will inspire and amaze, focusing on five important areas.
1. Smart mobility
We’re at the forefront of seismic transformation in the way people physically move through the world. That includes development of electric-powered, connected and autonomous vehicles; intelligent roadway ecosystems; technologies that elevate the airline experience or stimulate ride-sharing; even smart streetlights, bus shelters and directional signage.
2. Sustainable Energy
For nine consecutive years, Panasonic has been recognized as a leader in sustainability. We’ve been a pioneer in electric vehicle batteries and data center battery-backup solutions, as well as new technologies like hydrogen fuel cells.
3. Immersive Experiences
We partner with some of the world’s leading media, entertainment and sports organizations to create live entertainment that immerses fans in the experience, overlaying the physical world with digital technology. And we bring that same world-class expertise to other venues, including concert halls, university classrooms, museums, theme parks, houses of worship, even retail environments.
4. Integrated Supply Chain
From manufacturing facilities to warehouses to stores, we’re working with major customers and partners to bring digital transformation to the supply chain – through automation, robotics, IoT and data analytics, and mobility.
5. Consumer Lifestyle
We’re empowering consumers to live life to the fullest and pursue their passions in photography, media entertainment, gourmet cooking, and beauty and grooming. We do this by harnessing advanced technologies, human-centric design and superior Japanese craftsmanship and reliability.
Our beliefs are our compass
- Today’s students have a tremendous future ahead of them. To help them fulfill their potential, we're investing in STEAM educational programs that prepare them for success in the global 21st century. Panasonic is making a big difference in the lives of young innovators and creators in communities across North America where we live and work.
- Communities become stronger through volunteering. Knowing this, we encourage our employees to follow their passion for giving back. In many of our business units we offer paid volunteer time off annually.
- Our employees can change the world. That’s why we’re creating a workplace that enables dynamic professionals to make major contributions.
- A skilled workforce is not someone else’s responsibility, it’s ours. From intern conversion programs to on-campus recruiting to workforce education programs, we support those who want a great career in technology.
- Society has no alternative but to discover alternative energies. So we’re investing billions in R&D and advanced manufacturing to accelerate the impact of other alternative energies.
- A carbon-free society is not only possible, it’s essential. That’s why we’ve committed to be a carbon-free company within a generation.
- It’s time to reinvent transportation. For the sake of our lives and our planet, we’re leading the way in transforming vehicles from carbon to electric power, and creating a pioneering intelligent highway.
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