Sports, Entertainment & Media

The industry’s go-to partner for immersive experience technology

How audiences want to be engaged has evolved. With streaming content, social platforms and smart phones competing for attention, people need new reasons to stay engaged. At Panasonic, we’re helping savvy sports, media and entertainment companies stay one step ahead. In a world where last week’s movie becomes next week’s theme park ride, we work with customers to integrate technology at every touchpoint and create more memorable experiences for their audiences.

Products & solutions

Breathtaking projection technology

Create an immersive world for your audience. Our portfolio of high-performance projection technology offers up to 50,000 lumens for a spectacular show anywhere.

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Advanced display systems to engage consumers

From video walls to digital signage to 4K displays, our professional display systems bring visual experiences to life, in unexpected ways and unexpected environments.

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Professional video cameras to capture it all

Our studio, cinema and robotic cameras offer unparalleled range, giving directors and storytellers the ability to capture and create meaningful moments that move audiences.

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Broadcasting equipment to create programming like never before

Connecting with your audience requires innovative tools. Our suite of broadcast equipment brings content to life, integrating seamlessly with industry-leading on-air and in-studio systems.

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Why Panasonic

Recasting the future of entertainment

There is no magic formula for captivating an audience. It takes an intelligent, customized approach to finding solutions, constant reinvention and the willingness to look beyond what currently exists to what might. It also takes industry-leading immersive experience technologies, supported by extremely reliable back-end production systems and media-serving platforms. At Panasonic, we provide both the collaborative vision and best-in-class tools to help you elevate the audience experience and create a real connection.

Panasonic Hollywood Laboratory: Where innovation begins

Next-generation entertainment solutions come from a synergy of technology and creativity. That’s why we started the Panasonic Hollywood Lab (PHL). A product and business development engine for top media companies, PHL co-creates solutions for the consumer of the future. These technologies can help build repeatable, end-to-end experiences that touch audiences and build brands.

Visual technologies for any environment

Because content consumption habits are constantly evolving, technology must evolve as well to keep an audience’s attention. We’ve developed a class of industry-leading visual technologies – from projectors and video walls to 4K displays and digital signage – to meet evolving needs and deliver what creative teams envision.

^{*Panasonic, Disruptive Technology Adoption Research, August 2018}

Better broadcast and production systems

It’s just as important to capture and manage content as it is to display it. Our suite of technologies – encompassing cameras, camera controllers, production monitors, network workflow systems and software – integrates the broadcast and production ecosystem. This allows producers to focus on what really matters – crafting compelling stories that mesmerize audiences.

We’ve even integrated advanced analytics into our pan/tilt/zoom video cameras. By embedding live auto-tracking and motion data analysis into the camera’s functionality, we’re opening up new possibilities for college campuses, houses of worship, corporate events and more.

Case studies

Montréal en Histoires

To mark its 375th year, Montréal en Histoires a non-profit organization, created Cité Mémoire. This groundbreaking multimedia project brought history to life through large-scale projections.

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Using projection mapping technology to bring art to life

How Panasonic projectors helped create an immersive exhibition starring the works of Vincent van Gogh

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Projected art reengages Toronto in the wake of Covid-19

The City of Toronto created the BigArtTO project to reengage its community in the wake of Covid-19. Learn how Panasonic projectors helped bring these works of art to life.

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July Talk: Using laser projection to realize a creative vision

The Toronto-based band had to reimagine a major summer concert amid Covid-19. Here’s the role Panasonic’s laser projectors played in turning a Plan-B into a creative milestone.

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Brian Jungen Friendship Centre Exhibition at the Art Gallery of Ontario

Another great collaboration between the Art Gallery of Ontario (AGO) and Panasonic, demonstrating their mutual dedication to bringing Canadian art to the forefront, showcased artist Brian Jungen’s remarkable artwork in a powerful and compelling solo exhibition.

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First Baptist Church - Arlington

First Baptist Church establishes 4K/60P workflow with Panasonic AK-UC3000 4K Cameras and PT-RQ32K 4K+ Laser Projectors.

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Capturing and creating one-of-a-kind moments

The industry’s go-to partner for immersive experience technology