Sorry, you need to enable JavaScript to visit this website.
Skip to main content
Home
    • Contact Panasonic
    EN
    • EN
    • FR
    EN
    • EN
    • FR
    • Home
    • Trends
    • Recent Research
    • Tech decision makers become early adopters. Here’s why.
    Back to Resource Center

    Tech decision makers become early adopters. Here’s why.

    • Contact us
      • Twitter
      • Facebook
      • Linkedin
      • Email
    Man looking out window

    Tech decision makers become early adopters. Here’s why.

    Moving Forward - Article 6

    By 2025, 10 disruptive technologies are expected to generate trillions of dollars of economic impact. As a leader in these technologies, Panasonic Corporation of North America decided to delve deeper into this massive economic opportunity, and how it’s impacting the way businesses think about technology adoption.

    In this sixth article from the Moving Forward research series, we summarize some of the key findings from our surveys of 400 senior technology decision makers across 13 industries in North America. We take a closer look at their view of various disruptive technologies, as well as their current and future plans for adoption.

    Our study reveals that adopting disruptive technology is now seen as a necessity, causing two of three businesses today to think and behave like “early adopters.”

    The mainstreaming of the “early adopter” mindset

    Technology is no longer just a useful tool to efficiently manage operations. It’s become fundamental to the way companies create value and is increasingly integrated into core offerings.

    Our research identified a number of strategic challenges that arise from delaying investment in disruptive technologies. Nearly two in three businesses see a risk in competitors pulling ahead. And one in two believes they could be impacted by falling revenue, the failure of products and services, and loss of market relevance.

    For all these reasons, nearly two in three have embraced a classic “early adopter” mindset. While they may have concerns about a weaker ROI from adopting too soon, they believe the bigger risk is adopting too late, leading to a weaker competitive position.

    Cloud, mobility and IoT most critical

    Enthusiasm for disruptive technologies has already translated into decisive action. On average, organizations have adopted four of 10 disruptive technologies, with nearly half adopting five or more, and one in five adopting seven or more.

    When decision makers were asked to identify the disruptive technologies most critical to their companies’ future success, three stood out: 

    • Cloud: 77% of businesses surveyed have already adopted it, and that number is expected to increase to 87% in the near future 
    • Mobility: 75% have adopted mobile devices, apps and commerce, increasing to 88% in the near future
    • Internet of Things: 61% have adopted IoT, increasing to 79% in the near future

    Artificial intelligence: the emerging “must-have” technology. Yet, only two in five companies have adopted AI. But the same number believe it will be one of the three most critical technologies for their business moving forward. And adoption is expected to grow by more than 50% in the near future. Industries where we expect to see significant growth in artificial intelligence include:

    Industry Adoption in near future
    Retail 83%
    Sports, Entertainment and Media 75%
    Technology and Telecom 74%
    Automotive 73%
    Aviation 67%
    Government and Public Safety 62%

                          

    As one retail executive stated, “It will be a huge game changer for whoever can use it most efficiently."

    Robotics, energy storage and 3-D printing: demand accelerates

    These three technologies stand poised for rapid growth, as evidenced by the gap between current and future adoption.

    Driven by strong interest from manufacturing, automotive, education and retail, robotics adoption will grow +24 points overall to 61% adoption in the near future. 3-D printing adoption will also grow +24 points to 56% adoption, thanks to bullishness from education, aviation and manufacturing, plus sports, entertainment and media.

    Following close behind is energy storage adoption. It’s projected to double in automotive, where it will play a central role in the shift to electric vehicles. (Panasonic is leading this transformation through strategic partnerships with Tesla and Toyota, among others.) Energy storage will also double in retail, government and public safety, building and construction, and logistics. In addition, almost two in three organizations believe battery storage of solar and wind energy will be mainstream within 10 years.

    Renewable energy: three in five to adopt

    At least half of the companies in 11 of 13 industries surveyed expect to adopt renewable energy. Overall, adoption will increase from 44% today to 60% in the near future.

    One of the big drivers in the future could be net-zero energy building codes, which require residential and commercial buildings to produce their own electric energy. Seven in 10 organizations surveyed expressed interest in adopting technologies that create carbon-neutral or net-zero energy buildings.

    How businesses view disruptive technology adoption

    6 in 7 agree that adopting disruptive technologies is the cost of staying in business
    4 of 10 disruptive technologies have already been adopted, on average
    2 in 3 fear investing too late in disruptive technologies will let competitors pull ahead

    Overcoming obstacles to change

    Of course, progress doesn’t come without some setbacks along the way. A full 35% of organizations cited lack of expertise as a major challenge in effectively implementing disruptive technologies. And, in certain industries, more than a third of respondents lamented the lack of a partner with the necessary knowledge.

    As a company with an innovation heritage and leadership in these technologies, Panasonic is uniquely positioned to help. Across key industries we are working with customers to help them embrace the changes that these technologies bring and enable them to evolve and enable their businesses. And we look forward to helping more customers create advantages for their businesses and customers in this digital future.

    About the research

    This researched was commissioned by Panasonic Corporation of North America and fielded in the U.S. and Canada. The survey included 400 CTOs and other senior technology decision makers in organizations with at least 200 employees. 

    Authors
    Lauren Sallata - Chief Marketing Officer, Panasonic Corporation of North America

    Related Posts

    Recent Research

    The Senior Boom is Coming: How Technology Can Assist in the Long-Term Care of Baby Boomers

    Panasonic is developing new-build and retrofit technology solutions to assist Canada’s senior care and long-term care industry.

    5 minutes

    Learn more
    Recent Research

    Aging in Place: What Canada can learn from Japan

    Supporting the aging population through the implementation of functional housing and care solutions that will allow them to thrive within their communities.

    5 minutes

    Learn more
    Recent Research

    A new picture of the American food consumer

    Farm fresh, convenience and quality rate high on consumer wish lists. Retailers look to innovation to meet demands.

    5 minutes

    Learn more
    wellness in flight
    Recent Research

    Common senses: Wellness & the travel experience

    The global wellness travel market tops $650 billion; airlines are getting on board

    4 minutes

    Learn more
    Crowd of people
    Recent Research

    Reinventing the customer experience, from store to stadium

    Panasonic Corporation of North America assesses how senior technology decision makers view the technologies driving us forward and their impact on customer experience in industries like Retail, Education, and Sports, Media and Entertainment.

    5 minutes

    Learn more
    Airport
    Recent Research

    Disruption coming to our cities, roads and skies

    How businesses are seeing the connected technologies that are disrupting industries across the board

    5 minutes

    Learn more
    Disruptive technology spurs Sustainable Energy
    Recent Research

    Disruptive technology spurs Sustainable Energy

    Sustainable Energy continues to gain momentum. But is it poised to overtake carbon energy in the years ahead?

    5 minutes

    Learn more
    Disruptive tech fueling the Integrated Supply Chain revolution
    Recent Research

    Disruptive tech fueling the Integrated Supply Chain revolution

    Panasonic Corporation of North America commissioned a new research series, Moving Forward, on how disruptive technologies are impacting businesses, government agencies and entire industries.

    6 Minutes

    Learn more
    Research 1
    Recent Research

    Can you afford not to adopt these technologies?

    Disruptive technologies are drawing investment

    6 Minutes

    Learn more
    Back to Trends

    Talk to our sales team to learn more about Panasonic devices and solutions.

     

    General Information

    Customer Information

    Company Information

    Product Information

    Additional Information

           Yes, I agree to receive information about Panasonic's full suite of product and industry solutions, special offers, events product innovations and new products, whitepapers, research and more. I understand I can withdraw my consent at any time. The information you provide us will be used in accordance with the terms of the Panasonic privacy policy and terms of use.

    Proceed to the following URL for consumer product requests:
    http://help.panasonic.ca/pw/customercare/support/consumeremail.aspx?l=en

    Talk to our support team to get assistance for your Panasonic devices and solutions.

     

    General Information

    Customer Information

    Company Information

    Product Information

    Additional Information

           Yes, I agree to receive information about Panasonic's full suite of product and industry solutions, special offers, events product innovations and new products, whitepapers, research and more. I understand I can withdraw my consent at any time. The information you provide us will be used in accordance with the terms of the Panasonic privacy policy and terms of use.

    Proceed to the following URL for consumer product requests:
    http://help.panasonic.ca/pw/customercare/support/consumeremail.aspx?l=en

    • About Us
    • News
    • Careers
    • Investor Relations
    • Corporate Social Responsibility
    • Contact Us

    Connect with us

    • Twitter
    • Facebook
    • Linkedin
    • Instagram Link
    • Youtube

    Select Country/Language

    • Canada - English
    • Canada - Français
    • United States - English
    © 2021 Panasonic Canada Inc. All Rights Reserved.
    • Privacy Policy
    • Terms
    • Accessibility
    • Panasonic Global
    • Consumer
    • Industrial
    Reviewed by Accessible 360