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Introduction of Firefox OS and Discovery Technologies

Deliver a Dramatically Revamped Interface

January 5, 2015 (Las Vegas, NV) – When it comes to TVs, viewers want to get to their favorite content, channels, devices, or applications as quickly as they can with as little hassle as possible. This year’s Panasonic’s Life+ Screen Smart TVs are equipped with Beyond Smart Features designed specifically to make sure viewers can get to what content they want in a much simpler and quicker way than ever before.

Powered by Firefox OS

Panasonic has collaborated with Mozilla to create an innovative, new, interactive User Interface powered by Firefox OS, which will be available on Panasonic's new Life+Screen Smart TVs from this Spring. Panasonic’s 2015 line includes the CX850 Series, CX800 Series, CX650 Series, and CX600 Series.

New, Intuitive, Customizable User Interface

The new user interface is specifically designed to allow users to access preferred content, applications and content from connected devices quickly and easily, so they can:

• Combine access to channels, devices, and applications into one single gateway for quick access.

• Customize their experience easily by using the ‘Pin’ function to bookmark their favorite apps, Web pages and even their paired connected devices for quick access.


Super connectivity across devices and platforms

As Firefox OS uses open Web technologies, you can send photos, videos or other content to your Firefox OS powered TV from any smartphone, tablet, or computer which has a Firefox browser or other compatible applications meaning that consumers do not need to be constrained into one ecosystem or brand.  Furthermore there is no need for any additional hardware to send content to your Firefox OS powered TV – you simply need to make sure that the device with your Firefox browser and your Panasonic Firefox OS powered TV are on the same wifi network.

Greater flexibility for Developers

Firefox OS provides superior flexibility to developers to create brand new applications and services through WebAPIs that unlock the power of the Web and enable connected experiences across platforms. In addition, for the first time, Firefox OS will allow TV on-screen notifications from applications, and, in the future, from compatible connected appliances.

Regarding Firefox OS on Panasonic’s 2015 Life+Screen Smart TVs, Andreas Gal, Mozilla CTO, said, “Firefox OS powering everything from smartphones to a new category of devices like TVs and streaming devices proves the flexibility and power of the Web as the platform. We’re excited about the collaboration with Panasonic because it offers consumer and developers a customized and easy to use way to take their Firefox Web experience across devices.”

Voice Assistant Pro

Panasonic’s 2015 Life+Screen TVs will feature advanced Voice Command functions.  Voice Assistant Pro* performs voice commands spoken directly to the TV without using a remote control. It is capable of performing various operations according to voice commands, such as changing channels and searching for content.

* Supported only by the CX850 Series.

Xumo® Guide

Panasonic’s 2015 Life+Screen TVs will also include Xumo® Guide, a built-in service that enables quick and easy discovery of content from multiple sources. One of the key features of Xumo® Guide is the ability to provide relevant content recommendations based on user’s viewing history, in addition, users can search for specific titles across multiple apps or browse content by genre from various VOD services.

For more information about the latest Panasonic Life+Screen Smart TVs and home entertainment products, visit the Panasonic CES website at and the Panasonic USA website at

About Panasonic Consumer Electronics Company

Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including products from Ultra HD 4K TVs, Blu-ray Disc Players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness, Beauty, Personal Care products and more. In Interbrand’s 2014 Annual “Best Global Green Brands” report, the Panasonic brand ranked fifth overall --  the highest ranked electronics brand in the report.

To learn more about Panasonic USA’s products, visit Follow Panasonic USA on Twitter @panasonicUSA; additional company information for journalists is also available at

About Mozilla

Mozilla has been a pioneer and advocate for the Web for more than 15 years. We create and promote open standards that enable innovation and advance the Web as a platform for all. Today, hundreds of millions of people worldwide use Mozilla Firefox to experience the Web on computers, tablets and mobile devices. With Firefox OS and Firefox Marketplace, Mozilla is driving a mobile ecosystem built entirely on open Web standards, freeing mobile providers, manufacturers, developers and consumers from the limitations and restrictions imposed by proprietary platforms. For more information, visit

About Xumo

Based in Irvine, CA, Xumo is an innovative solutions provider for connected device manufacturers.

Xumo’s expertise covers the full delivery chain of digital content to consumers allowing the company to provide a variety of turnkey solutions to the TV manufacturers and content

partners, ranging from Content Discovery and Recommendations to Data Services, Content Delivery and Monetization. Xumo’s ability to reach viewers directly gives content owners and distributors a unique opportunity to increase the exposure of their products and services, while empowering them to engage consumers and acquire better understanding of their behavior and viewing preferences.

Editorial Contacts:

Chris De Maria (Panasonic)     [email protected]

Erica Jostedt (Mozilla)             [email protected]

Kate Solovyan (Xumo)             [email protected]