FOR IMMEDIATE RELEASE
PANASONIC AND LIFE TIME – THE HEALTHY WAY OF LIFE COMPANY ANNOUNCE MULTI-YEAR RELATIONSHIP
Agreement Includes In-Club Showrooming at Select Life Time Destinations Nationwide and Life Time Athletic Event Sponsorships and Activation
January 5, 2015 (Las Vegas, NV) – Panasonic and Life Time – The Healthy Way of Life Company (NYSE: LTM) announced today a three-year relationship that includes both in-club and external event activation during a press event at the International Consumer Electronics Show (CES).
The key components of the partnership include on-site showrooming and retail initiatives at select Life Time destinations across the U.S.; sponsorship of more than 30 Life Time athletic events across the country; and the exploration of additional opportunities between Panasonic’s service and business to business divisions and Life Time.
Life Time members will have exclusive access to a variety of Panasonic consumer products for trial and purchase including beauty, men’s grooming, adventure (rugged cameras and headphones) and home entertainment products.
Panasonic products will be integrated into various areas of Life Time destinations including Panasonic Beauty hairstyling tools within LifeSpas and the creation of the LifeLounge powered by Panasonic – where members can experience Panasonic products including high-end massage chairs, 4K Ultra HD TVs and Panasonic audio products including a range of headphones. Panasonic will also hold special demonstration events for members throughout the year including A500 4K Wearable Camcorder demos at select Life Time center rock climbing walls.
“Panasonic is very excited to begin this relationship with Life Time and to have the opportunity to connect with their savvy and tech-minded members,” said Julie Bauer, President of Panasonic Consumer Products Company. “We feel that when you enable consumers to experience our products and talk to our product experts in environments where they would normally be using them, it gives them a real sense of how that product can enhance their lives. We’re eager to reach Life Time members and build connections with this valuable audience.”
“This relationship with Panasonic provides a wonderful opportunity to not only provide our members with new, unique experiences as they continue on their healthy way of life journey but also to connect two like-minded brands committed to improving the lives of consumers,” said Kimo Seymour, Life Time president of events and media. “We see an exciting future ahead as the integration of health, wellness and technology continue to evolve.”
Beyond the in-club component, the relationship also includes a three-year sponsorship of more than 30 Life Time events throughout the U.S. including title sponsorship of the New York City Triathlon, official series sponsor of the Life Time Tri Series and an official series sponsor of the Life Time Esprit de She race series. In addition, Panasonic will have product kiosks at Life Time events including Esprit de She through the title sponsorship of the LifeSpa Beauty Bar where attendees can get blow outs using Panasonic’s Nano-e Hair Dryer, as well as lending bars at select events where participants can borrow Panasonic’s rugged A500 4K Wearable Camcorder during his/her race.
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About Panasonic Consumer Electronics Company
Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including products from Ultra HD 4K TVs, Blu-ray Disc Players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness, Beauty, Personal Care products and more. In Interbrand’s 2014 Annual “Best Global Green Brands” report, the Panasonic brand ranked fifth overall -- the highest ranked electronics brand in the report. To learn more about Panasonic USA’s products, visit www.panasonic.com. Follow Panasonic USA on Twitter @panasonicUSA; additional company information for journalists is also available at www.panasonic.com/pressroom.
About Life Time – The Healthy Way of Life Company
As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest — or discovering new passions — both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Company’s Healthy Way of Life approach enables members to achieve this by providing the best programs, people and places of uncompromising quality and value. As of Jan. 5, 2015, the Company operates 113 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC® brands in the United States and Canada. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.