Forward-thinking business leaders in the food service and food retail sectors know that disruption isn’t just around the corner – it’s already here. Changing consumer habits and preferences are challenging these organizations to rethink the way they do business, and adopting the right technologies at the right time is key to staying competitive. Yet many in the industry have been slow to take the lead when it comes to leveraging these new technologies.
We recently sponsored proprietary research, conducted by Harvard Business Review Analytic Services, to learn more about how food retail and food service organizations are currently utilizing disruptive technology. The research surveyed 150 technology decision makers across the food industry in North America, including grocers, convenience stores, quick service restaurants (QSR) and more.
Download the report to discover how businesses are using technology to address consumer demands for higher quality food, on-demand convenience, greater variety and more personalized shopping experiences – and what challenges they’re facing on the path to adoption.
Digital transformation has become increasingly critical for businesses as a result of Covid-19. To learn more about how the pandemic has impacted the food service and food retail sectors – and how businesses are responding to this challenge – click here for our free supplemental report.