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A brighter, more equitable future

At Panasonic, we’re always looking to the future. It started over 100 years ago, with our founder’s guiding vision of making today better than yesterday, tomorrow better than today.  And guess what? We’re still seeking ways to enrich lives through innovation, contribute to the wellbeing of the planet, and secure a more equitable future for generations to come. 

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We believe in leaving the future to you, not to chance

Over 1 billion people across the world use Panasonic products every day. That’s a big number – and it comes with an even bigger responsibility.

Roughly 1% of global CO₂ emissions from electricity consumption come from the use or manufacturing of our products1. So we need to address things right now if we’re to give you a future you can enjoy, rather than one you need to save.

That begins by taking actions today, to meet our climate responsibilities head on. And we call those actions Panasonic GREEN IMPACT.

  • Climate anxiety vs climate indifference
(and why neither is your fault) 

    As our collective knowledge about the climate crisis grows, reactions to the latest updates can vary from person to person. While there’s no wrong way to feel about it all, science can help us understand why we react the way we do. 
  • In truth, without the resources of the world, there will be no businesses. Depleting natural resources will make it difficult for businesses to survive in the future. Businesses must think differently to have a business in the future.”

    Markus Reichling

    General Manager Circular Economy, Panasonic

Our impact and why it matters 

Everything we produce has an impact on the planet. It’s our responsibility to make sure that impact is minimised wherever possible. But what does that mean in practice?

Scroll down to explore our impact and the changes we’re making.

Turning our responsibilities into real action

The climate crisis demands urgent change. It may be the greatest challenge of our time, and a real threat to our future, but we believe we can make a significant impact in the here and now. Across three pillars of Panasonic GREEN IMPACT, we have identified over 300M tons of CO₂ we can neutralize or avoid.
  • We’re minimizing our impact on society through our commitment to decarbonize, with plans to cut 110M tons of CO₂ from our value chain by 2050.
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  • We’re reducing the CO₂ emissions our products and services contribute to society when used by our customers.
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  • We're mitigating future CO₂ emissions by introducing and developing new technologies.
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2024@2x

By the end of 2023, we had already achieved:

  • 31 zero-CO₂ factories, reaching 37 by 2024
  • 99.1% factory waste recycling rate, normalized at 99% by 2024
  • 12,400 tons of recycled resin used to reach 90,000 tons in 2024
  • Circular economy models introduced across 10 Panasonic Group businesses – 13 sites by 2024

*Source: Sustainability Data Book 2023

2030@2x

By 2030, we will:

  • Achieve net-zero in-house CO₂ emissions
  • Reduce CO₂ emissions from our own value chain by 110 million tons
2050@2x-1

By 2050, we will:

  • Reduce CO₂ emissions from our own value chain and those of society by 300 million tons, or 1% of current global emissions, through products, services and new technologies that help others avoid emissions