Sorry, you need to enable JavaScript to visit this website.
Skip to main content
Home
    • Contact Panasonic
    • Save Page
    • Home
    • Trends
    • Connected World
    • CES preview: autos and the future in-vehicle experience
    Back to Resource Center

    CES preview: autos and the future in-vehicle experience

    • Contact us
      • Twitter
      • Facebook
      • Linkedin
      • Email
    A look at the future of automotive systems

    CES preview: autos and the future in-vehicle experience

    5 minutes

    When the massive CES 2018 debuts in early January, any sane person walking the floors of the Las Vegas Convention Center is bound to become awed or overwhelmed. If last year is any indication, manufacturers and startups from around the globe are preparing to reveal amazing camera technology, new-fangled drones, lightweight materials, wacky wearables, and yes, amazing new car concepts.

    Innovation like we’re about to see at CES is pushing automakers to rethink the business of automaking—from hardware and software platforms to vehicle ownership models to a person’s mobility experience.

    Innovation and a surge in auto electronics

    Cars today are app-filled computers on wheels, and the pace of adding electronics to vehicles is speeding up. The growth in automotive electronics from Silicon Valley startups and established players is impacting many industries. In its recent semiconductor market forecast, research firm IC Insights predicts that the auto industry will soon overtake the personal computing business when it comes to semiconductor demand.

    The growth in vehicle electronics impacts auto design in everything from packaging to power. When asked by the LA Times about the biggest challenge facing the auto industry, Mark Allen, head of Fiat Chrysler’s Jeep design division, told the media “just keeping up,” and mentioned everything from user experience, to material advancements, to new age powertrains, to “lightweighting,” or up integration or designing with next-gen materials to reduce vehicle weight without sacrificing functions or safety.

    Autonomous capabilities and advanced driver assistance systems (ADAS), are also increasing the amount of vehicle electronics. Today’s vehicles often boast over 150 different subsystems and approximately 50 central processing units controlling functions ranging from sensor fusion systems, to intelligent displays, to infotainment voice recognition. All of these systems represent software complexity that exceeds a modern airplane with over 100 million lines of code per vehicle.

    Consumers want a clean, simple experience

    Consumers don’t want code, they want a unified experience. In many cases automakers have delivered. To wit: an increasing integration of related functions, such as cluster, in-vehicle infotainment (IVI), smart connectivity modules, gateways, telematics, cameras and V2X connected vehicle technology. Indeed, user experience now requires such a rich graphic environment and application ecosystem that we see more consumer-related application platforms coming into the vehicle, as evidenced by Android and Linux.

    In certain instances, many previously discrete functions are being consolidated into one controller, such as the IVX in-vehicle experience controller.

    IVX in-vehicle experience isn’t just the apps and graphical representation of an interior. It also includes a rich audio and voice-driven engagement. With branded premium audio solutions, unique soundscapes that bring the outside in and active sound management to make the vehicle as quiet and comfortable as possible are core to a next-generation user experience. In many cases, a great IVX enables a vehicle to interact with its passengers’ favorite assistant, such as Google, Siri, Watson or Alexa.

    Consumers want the latest apps and that means building cars with apps that can be easily and routinely refreshed. OEMs can’t afford to be locked into the traditional three to five-year development cycle.

    #NextGenIVX

    Through its #NextGenIVX, a set of in-vehicle experience innovations that will debut at CES, Panasonic Automotive Systems Company of America will deliver to automakers new design flexibility and freedom. We’re working closely with Google to enable a pure Android Automotive experience without locking car OEMs into a proprietary derivative. This gives consumers the ability to most easily have the latest Android experience even after sale. We’re also enhancing the inside of the cabin, right down to each individual seating zone. As ride- and car-sharing become more commonplace, consumers may share a vehicle with a stranger, but they’ll still want their own individual, customized experience.

    At Panasonic, we anticipate the future, innovate continuously and integrate disruptive technologies into breakthrough solutions for our customers. Our goal? Create technologies that move us toward a better life and a better world. We provide integrated solutions in a Connected World that meets today’s information, connectivity and mobility needs. Watch this space for more on CES, Panasonic and mobility’s future.

    About our expert: Andrew Poliak is Vice President Product Planning and Innovation at Panasonic Automotive Systems of America

    Authors
    Andrew Poliak - VP Product Planning, Strategy and Innovation at Panasonic Automotive Systems
    Poliak has nearly two decades of experience in the automotive industry.

    Related Posts

    Production of solar panels.
    Trends & Technology

    The rise of solar module OEM and what it means for homeowners

    Why are solar module manufacturers shifting to original equipment manufacturers to make their panels?
    Learn more
    Modern passive house with solar panels and white roof for energy efficiency.
    Homeowner Insights

    6 Key Benefits of Creating a Solar-Powered Home

    Has switching your home to solar power become a no-brainer?
    Learn more
    asian family with one child having fun in the woods
    Homeowner Insights

    Why you should unify your home energy system in 2021

    Purchasing the components of your solar & storage system from a single brand has its benefits.
    Learn more
    Sunset over solar panels
    Trends & Technology

    Solar-plus-storage poised to become more financially attractive, but seasonal solutions remain key

    The current and future state of solar power and energy storage in America.
    Learn more
    Father and son hiking through the mountain at sunrise
    Trends & Technology

    4 home renewable energy predictions in 2021

    Panasonic's Dan Glaser gives his residential renewable energy predictions and outlook for 2021.
    Learn more
    Wooden blocks with the word ROI and green arrow up. High level of business profitability. Return on investment, invested capital, rate. Success. Growth. Analytics. Report
    Financial & Incentives

    How quickly will your solar panels pay for themselves?

    Understanding payback period and return on investment of your solar panel purchase.
    Learn more
    Businesswomen discussing by table in office
    Financial & Incentives

    How to accelerate solar adoption for the underserved

    As solar panels have become more affordable, there's no reason home solar has to be exclusive to upper income households.
    Learn more
    Caucasian family sitting in a teepee, reading stories with the flashlight in dark room with toys and pillows. Caucasian models. Home comfort, family, love, Christmas holidays, storytelling time.
    Homeowner Insights

    How Homeowners Can Prepare For Rolling Blackouts

    Common questions and answers about rolling blackouts and solar-powered homes.
    Learn more
    Older female farmer with granddaughter
    Sustainability & Environment

    Mayors unveil $60B plan to support Midwest energy transition

    As fossil fuel use continues to decline, Midwest officials want to build on the green movement foundation.
    Learn more
    Buildings & Roof Tops Of Bisbee, Arizona
    Trends & Technology

    A $100 million investment will fund the largest ‘virtual power plant’ in the U.S.

    Combining innovative thinking and technology, companies are redefining how energy can be saved, re-distributed and consumed more efficiently.
    Learn more
    Brush Fire Threatening Homes
    Trends & Technology

    Why are Home Batteries Becoming so Popular?

    More homeowners are choosing to install battery storage. Here are the reasons behind the growth.
    Learn more
    Happy mother talking to her baby while working at home. unpublished
    Financial & Incentives

    Financing Renewable Energy: It's Easier Than You Think

    As demand for home batteries surges, new financing options provide greater flexibility for homeowners.
    Learn more
    Back to Trends

    Contact Sales

    Thank you for your submission. A Panasonic representative will contact you.

    Contact Support

    Thank you for your submission. A Panasonic representative will contact you.

    • About Us
    • News
    • Careers
    • Investor Relations
    • Social Impact
    • Contact Us
    • Do Not Sell My Data

    Get the Latest on Panasonic Trends

    Thanks for signing up!

    Connect with us

    • Twitter
    • Facebook
    • Linkedin
    • Instagram Link
    • Youtube

    Select Country/Language

    • United States - English
    • Canada - English
    • Canada - Français
    © 2020 Panasonic Corporation of North America. All Rights Reserved.
    • Privacy Policy
    • Cookie Policy
    • Terms
    • Panasonic Global
    • Consumer
    • Industrial
    Reviewed by Accessible 360
    Reviewed by Accessible 360