Panasonic Creates Immersive Cartoon World with First Ever Disney Ride-Through Attraction Featuring Mickey Mouse and Friends
Mickey & Minnie’s Runaway Railway Powered by Award-Winning 4K Projection Technology
NEWARK, NJ. – Panasonic System Solutions Company of North America today announced that Mickey & Minnie’s Runaway Railway – the newest attraction at Walt Disney World® Resort – has been brought to life using Panasonic’s award-winning 4K projection technology. Now open in Orlando, FL, and coming to Disneyland Resort in Anaheim, CA in 2022, Mickey & Minnie's Runaway Railway features the latest technology collaboration between Disney and Panasonic, the Official Projection Technology of Walt Disney World® Resort and Disneyland® Resort. The ride is the first Disney ride-through attraction featuring Mickey Mouse and Minnie Mouse.
“As Disney guests enter Mickey & Minnie’s Runaway Railway, they enter into a cartoon world unlike anything they’ve experienced before,” said John Baisley, Senior Vice President of Professional Imaging & Visual Systems, Panasonic Systems Solutions Company of North America. “Not only do our 4K laser projectors precisely and accurately reconstruct the specific color range of the actual Mickey Mouse cartoons, but they also enable visitors to become immersed in a world where the physical environment and visual environment are seamlessly blended together. This required flexible, reliable and customizable projection technology to meet the complexity of the attraction configuration.”
Located in Disney’s Hollywood Studios at Walt Disney World® Resort in Florida, Mickey & Minnie's Runaway Railway takes park-goers on a journey inside the wacky and unpredictable world of a "Mickey Mouse" cartoon short where they’ll actually step through the movie screen and find themselves aboard a train as it stampedes through the Wild West, visits a carnival and even dives over a waterfall. Everything in Mickey and Minnie’s world has the unique look, color and texture of the famous cartoons, blending physical sets with projected imagery and creating a fully immersive experience for guests of all ages to enjoy.
“Because this is the first ride-through attraction that features Mickey Mouse and other iconic Disney characters, this ride required technology that could seamlessly recreate colors, scenes and characters that we all know and love,” said Tom LaDuke, Principal Show Systems Designer, Walt Disney Imagineering. “Guests will truly feel like they’ve left the ‘real world’ behind when they enter our attraction, and with Panasonic’s high-quality 4K projection technology and unmatched support, we are able to make the cartoon world a reality.”
Mickey & Minnie’s Runaway Railway features the latest collaborative project between Disney Parks and Panasonic. From bringing guests to a galaxy far, far way at Star Wars: Galaxy’s Edge to taking them on an underwater adventure in Finding Nemo Submarine Voyage at Disneyland® Resort, Panasonic’s 4K projection technology continues to create unique, exciting guest experiences that continue to push the boundaries of immersive entertainment.
To learn more about Panasonic Professional Imaging & Visual Systems, please visit: https://na.panasonic.com/us/audio-video-solutions.
About Panasonic System Solutions Company of North America
Panasonic System Solutions Company of North America, a division of Panasonic Corporation of North America, delivers game-changing technology solutions that deliver customized experiences to drive better outcomes—for our customers and our customers’ customers. Panasonic designs and manufactures reliable, flexible and dependable products and solutions to help create, capture and deliver information of all types, especially where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, audio and visual systems (projectors, displays & digital signage) and professional video production. To learn more and Panasonic’s business products and solutions visit: https://na.panasonic.com/us.
About Panasonic Corporation of North America
Newark, NJ-based Panasonic Corporation of North America is committed to creating a better life and a better world by enabling its business-to-business customers through innovations in Sustainable Energy, Immersive Entertainment, Integrated Supply Chains and Mobility Solutions. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation. One of Interbrand’s Top 100 Best Global Brands of 2018, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region. Learn more about Panasonic’s ideas and innovations at https://na.panasonic.com/us.
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Cynthia Pawlowski (Panasonic): 201-392-6800, [email protected]
Joel Richardson (Racepoint Global for Panasonic): 617-624-3298, [email protected]