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Panasonic Becomes Official Partner of the U.S. Paralympic Team

Panasonic Corporation, a Worldwide Partner of the International Paralympic Committee, announced today that the company has signed a contract with the United States Olympic Committee (USOC) to support the U.S. Paralympic Team through the Paralympic Games Tokyo 2020. 


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For the past 18 years – from the Paralympic Winter Games Nagano 1998 to the Paralympic Summer Games – Panasonic has supplied audio-visual equipment to both the Paralympic Summer and Winter Games. In October 2014, Panasonic became the first Japanese company to become a Worldwide Partner of the International Paralympic Committee, which has served to promote the cause of peace and prosperity through sports, as well as the promotion of Paralympic athletes around the world. 

Earlier this year, Panasonic worked with the USOC to create an immersive experience for fans on U.S. Olympic and Paralympic achievements at the U.S. Olympic Training Center in Colorado Springs.

“Panasonic is a company inspired by technology and people that move us, and there is nothing more inspiring than the Paralympic athletes competing in these Games,” said Lauren Sallata, Vice President and Chief Marketing Officer, Panasonic Corporation of North America. The USOC CMO Lisa Baird welcomed the U.S. Paralympic partnership of Panasonic and said, "Panasonic has been a proud sponsor of the U.S. Olympic Team since 1988, and this next evolution of our partnership truly underscores Panasonic’s commitment and dedication to both Team USA and the Olympic and Paralympic Movements."

The partners will collaborate on the promotion of the Paralympic Movement in the United States and strive to create an inclusive society for persons with disabilities by supporting the Paralympic Games, while also offering products and services accessible to everyone, including the elderly and persons with disabilities.

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About Panasonic Corporation of North America

Newark, NJ-based Panasonic Corporation of North America is a leading technology partner to businesses, government agencies and consumers across the region. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation, and leverages its strengths in immersive entertainment, sustainable energy, automated supply chains and connected mobility to provide integrated solutions for B2B customers. Panasonic was featured in Fortune Magazine’s 2016 ranking of 50 companies that are changing the world and doing well by doing good.  Specifically cited were its smart and sustainable technologies, including its contributions to smart cities and the electric vehicle revolution.  Learn more about Panasonic’s ideas and innovations at

About U.S. Paralympics

U.S. Paralympics, a division of the United States Olympic Committee, is dedicated to becoming the world leader in the Paralympic sports movement and to promoting excellence in the lives of persons with physical disabilities. Visit the U.S. Paralympics website at

Media Contact

Mary Battle (Panasonic)     +1 (201) 348-7135