FOR IMMEDIATE RELEASE
Panasonic Announces the Installation of the World’s Largest 4K Video Board at Churchill
Home of the
January 6, 2014 (Las Vegas, NV and Louisville, KY) – Panasonic Corporation of North America and Churchill Downs Racetrack, the legendary home of the Kentucky Derby, are proud to announce the installation of the new 4K “Big Board”, the only video board in an outdoor stadium or arena capable of displaying 4K. As the largest 4K video board in the world, the 171-foot wide by 90-foot tall video board will sit 80-feet above the ground and will top out at 170-feet in height so that fans throughout the racetrack will be able to view crystal clear racing content.
Panasonic will be providing a product that will display in excess of 2,160 vertical lines with more than 4,000 horizontal lines of resolution. In total, the board will be capable of displaying over 9 million lines of resolution enabling a wide variety of capabilities including image magnification, replays, betting odds and race results, advertising, brand messaging, split screen and ticker displays, public service announcements and many other creative elements. The LED systems are being provided by Panasonic's premium manufacturing partner, Lighthouse Technologies, a recognized leader in high-quality LED display systems worldwide.
“We are thrilled to announce that the world’s largest 4K video board will have a home at Churchill Downs and, the fact that it will have 4K resolution truly solidifies our claim to fame as being known as the best venue for thoroughbred racing in the world,” said Kevin Flanery, President of Churchill Downs Racetrack. “We are eager to debut this new video board to fans and believe they will be truly excited about the clarity in which races will be broadcast.”
“We’re very pleased to have the opportunity to work with Churchill Downs and deliver a 15,224-square foot board to an icon of the sports world,” said Jim Doyle, President of Panasonic Eco Solutions North America. “4K content is truly the wave of the future and we are excited to bring avid racing fans this technology that gives them the ability to view content on a big screen as if they were up close and personal with the racetrack.”
Installation on the Big Board began in December and will be completed by mid-March. Current plans are to unveil the Big Board to the public at “Opening Night” of Kentucky Derby Week on Saturday, April 26, in a dazzling nighttime display of the Big Board’s technological capabilities.
Churchill Downs, the world’s most legendary racetrack, has conducted Thoroughbred racing and presented
About Panasonic Eco Solutions
Panasonic Eco Solutions North America is a division of Panasonic Corporation of
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Darren Rogers (Communications & Media Services Churchill
Darren.Rogers@KyDerby.com (502) 636-4461
Dan Unger (Media Relations Panasonic)
firstname.lastname@example.org (201) 392-4571
Vanna Marmo (Cohn & Wolfe)
email@example.com (212) 798-9798