Sorry, you need to enable JavaScript to visit this website.

CES 2015:Legendary Audio Brand Technics Returns to North America






Mission To Help Listeners ‘Rediscover Music’ by Delivering Emotionally-Engaging Musical Experiences


January 5, 2015 (Las Vegas, NV)Panasonic today announced the return of the much loved and iconic Technics audio brand into the North American market with the launch of two Technics Hi-Fi systems -- the Technics R1 Reference-Class System and the Technics C700 Premium-Class System.  The first new Technics Hi-Fi products to be introduced in six years will be released into North America in March.  Specific pricing and availability will be annoucned at a later date.


The new Technics products are based on a concept called the ‘Technics Definitive Sound’ which builds upon decades of audio technology development and knowhow and is comprised of the following three major technical elements:


Accurate Digital Technology: Ensures signal transmission with precise phase and gain characteristics, and ideal power conversion


Noiseless Signal Technology: Thoroughly reduces noise to realize equipment ideal for digital audio


Emotive Acoustic Technology: Realizes a clear sound image and spacious soundstage with an ultra-wide bandwidth and high dynamic range.


The new Technics division is headed by Michiko Ogawa, a former Technics audio engineer and also a popular, well-known jazz pianist in Japan.


“We grow up repeatedly discovering and being moved by new types of music. However as we get older we get distracted by all the things going on in our lives and perhaps misplace the pure love of music,” said Ogawa.  “Through the new Technics products we are striving to offer listeners the feeling of rediscovering music by helping them to have such uniquely emotionally-engaging experiences – ones that we seem to have lost.”


The Technics Reference Class R1 Series consists of three hi-fi audio components designed to deliver superlative musical experiences.

·         Stereo Power Amplifier (SE-R1)

·         Network Audio Control Player (SU-R1)

·         Speaker System (SB-R1)


The Technics Premium Class C700 Series consists of four hi-fi components designed to deliver emotionally-engaging music with a refined style. With the new form of network audio, there is no compromise in sound quality by adopting the essence of the technologies employed in the Reference Class system.

·         Stereo Integrated Amplifier (SU-C700)

·         Network Audio Player (ST-C700)

·         Compact Disc Player (SL-C700)

·         Speaker System (SB-C700)


To learn more about Technics, visit  You can watch a video about rediscovering music with Technics at Also visit the Panasonic CES website at and follow on Facebook or @technics on Twitter.


# # #


About Panasonic Consumer Electronics Company

Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including products from Ultra HD 4K TVs, Blu-ray Disc Players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness, Beauty, Personal Care products and more. In Interbrand’s 2014 Annual “Best Global Green Brands” report, the Panasonic brand ranked fifth overall --  the highest ranked electronics brand in the report.


To learn more about Panasonic USA’s products, visit Follow Panasonic USA on Twitter @panasonicUSA; additional company information for journalists is also available at



Editorial Contacts:

Chris De Maria (Panasonic)     201-348-7182

[email protected]