When FuseMedia (Aspen, CO) was founded a decade ago, it was among the first companies dedicated to the production of online video. According to Production Director Chris Macdonald, FuseMedia has been committed to creating "engaging, brand-specific, and emotionally packed" HD video as a marketing tool for business across the Rocky Mountain West, and has now moved into 4K production with its pur-chase of Panasonic’s AG-DVX200 4K large-sensor camcorder.
FuseMedia, honored with Emmy nominations for its cinematography and editing work, has an impressive portfolio of statewide clients, including the world-renowned Aspen Music Festival and Aspen Institute. Since late last year, the DVX200 4K handheld has become Macdonald’s primary acquisition tool, and he has used it to shoot a series of product and fundraising videos for the Colorado River District, (which pro-tects, conserves and develops the water resources of the Colorado River), as well as dozens of projects for the summer-long Music Festival and recently completed 2016 Ideas Festival.
Macdonald had previously worked with both an HDV camcorder and DSLR. “I needed to upgrade, and essentially was looking for a DSLR look built into a camcorder. Enter the DVX200.”
“Beyond the camcorder’s shallow depth of field and pleasing ergonomics, I liked the efficiency of the in-tegrated Leica lens, which as I work largely independently saves me considerable time,” he said. “The combination of the fixed lens, SD media and battery life hit a real sweet spot for me.”
“The DVX200’s image production can be cinematic, but the camera likewise excels at covering perfor-mances and seminars—it’s the best of both worlds,” he added.
Macdonald said that he plans to use the DVX200 on a documentary with a working title of “Colorado Art Beat,” which will profile ten of the most talented artists working in the state, and also to produce a second documentary about the reintroduction of wolves in Colorado.
The videographer predominantly shoots in 4K, but typically covers performances and lectures in 1080p; he edits in Final Cut Pro X.
“The DVX200 is a tool that completely fits what I do—which is consistently diverse,” Macdonald noted.
For more information about FuseMedia work, visit www.fusemedia.tv.
About the AG-DVX200
The DVX200 is the first in a new generation of large sensor, multi-format professional camcorders capable of capturing 4K/UHD, HD and SD, including cinematic DCI 4K 4096x2160. The camcorder is optimized for 4K/HD production, with stunning bokeh effects and a V-Log L curve (measured at 12 stops) emulating the natural grey-scale rendition of the VariCam 35. The DVX200 incorporates a newly-developed 4/3” large-format MOS sensor with high sensitivity of F11, and offers variable frame rate recording from 2fps to 120fps in 1080p mode, enhancing the camcorder’s utility in sports and VFX production. The handheld 4K camcorder offers an array of professional features including a newly-designed Leica Dicomar 4K F2.8~F4.5 zoom lens (4K/24p: 29.5 mm ~ 384.9 mm, HD: 28 mm ~ 365.3mm, 35 mm equivalent) with shallow depth-of-field, time-code in/out, 3G HD-SDI and HDMI 2.0 (4K) video outs (4:2:2 10-bit video), dual XLR audio inputs and 10 programmable user buttons.For more information about Panasonic professional video products, visit www.panasonic.com/broadcast or contact Panasonic at 877-803-8492.
About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, adjacent to Newark Penn Station in Newark, NJ. It is the first newly constructed office tower in Newark to earn both LEED Platinum and Gold certifications from the U.S. Green Building Council. Learn more about Panasonic at us.panasonic.com/news.