We recently conducted proprietary research with more than 400 technology decision makers in North America, across 13 industries – including Media & Entertainment.
Most companies say it’s riskier to adopt technologies too late rather than too soon. Though Media & Entertainment leaders worry about being on the bleeding edge of innovation, overall they agree that the risk of disruption from outside competitors, like streaming content providers, is too great to ignore.
Download our study to see the full impact of disruptive technologies on your industry. You’ll read how some companies are already using technology to disrupt barriers like waning guest attention spans and how they plan to win audiences back with breakthrough digital content and merged physical/digital experiences.