In order to successfully deploy two new LED displays at Eleven Times Square – a corner property directly across from the Port Authority Bus Terminal – Branded Cities Network knew from the beginning that they would face a unique set of challenges. The full-motion displays known as “Midwest Town Digitals” together comprised over 2,700 square feet of video real estate, to be installed at an angled position, relatively low to the ground, above a bustling sidewalk that thousands of visitors traverse daily, adjacent to a high-use bus lane.
The high traffic area mandated that most of the installation would have to be done at night, but first BCN would need a turnkey solution, and countless approvals from the City of New York and the MTA.
After winning the bid, Panasonic’s expert team of engineers and project managers immediately set out to develop creative solutions to Eleven Times Square’s unique hurdles, securing all the necessary permits for the customer, and even helping them with the architectural elements and early sketches. Then the Panasonic team brought in cranes on the graveyard shift to assemble the massive board, creatively overcoming each new challenge that arose along the way.
The resulting, spectacular dual displays feature cutting-edge SMD LED technology that delivers a sharp image from any distance. They are immediately among the most eye-catching in all of New York, standing out even among the many world-class displays vying for attention in Times Square.