Empowering innovation through collaboration
Panasonic is one of only a few auto suppliers that offers full end-to-end software and hardware development capabilities to automakers. When we became involved SYNC 3, we knew it would have unique challenges, and be on a fast track to market. Ford leaders made decisions early that would ensure we hit the challenging 18-month timeline.
Fundamentally, Ford recognized Panasonic’s historic success creating infotainment systems that rank high with consumers, and shared the idea that technology–even wow technology–should fade into the background, behind the experience it supports. Ford set up the project almost like an internal initiative with Panasonic software developers and engineers collaborating with their counterparts at the OEM. That meant if changes had to happen, they could happen fast.
In order to successfully deploy two new LED displays at Eleven Times Square – a corner property directly across from the Port Authority Bus Terminal – Branded Cities Network knew from the beginning that they would face a unique set of challenges. The full-motion displays known as “Midwest Town Digitals” together comprised over 2,700 square feet of video real estate, to be installed at an angled position, relatively low to the ground, above a bustling sidewalk that thousands of visitors traverse daily, adjacent to a high-use bus lane.
The high traffic area mandated that most of the installation would have to be done at night, but first BCN would need a turnkey solution, and countless approvals from the City of New York and the MTA.
After winning the bid, Panasonic’s expert team of engineers and project managers immediately set out to develop creative solutions to Eleven Times Square’s unique hurdles, securing all the necessary permits for the customer, and even helping them with the architectural elements and early sketches. Then the Panasonic team brought in cranes on the graveyard shift to assemble the massive board, creatively overcoming each new challenge that arose along the way.
The resulting, spectacular dual displays feature cutting-edge SMD LED technology that delivers a sharp image from any distance. They are immediately among the most eye-catching in all of New York, standing out even among the many world-class displays vying for attention in Times Square.
Free-flowing roads depend on a free flow of information. Data capture has been a one-way street, handled by road infrastructure. With advancements in connected vehicles, that is changing.
V2X, or vehicle-to-everything, is a technology that allows vehicles to communicate with other vehicles and the roadway infrastructure around them.
In Colorado, vehicle and road connectivity is at the center of efforts to improve traveler safety and reduce traffic jams. Panasonic has created a connected V2X vehicle ecosystem that integrates travel data, infrastructure data, and outside data sources and communicates that information to vehicles and external systems.
The system comes out of a collaboration between Panasonic and the Colorado Dept. of Transportation to create the first commercial-grade, U.S. connected vehicle platform in which real-time data will be shared across vehicles, infrastructure, and people with a goal to improve safety, lower fuel consumption and reduce congestion.