Panasonic Technology Powers the White House Historical Association’s New Innovative Educational Experience

“The People’s House: A White House Experience” Uses Panasonic’s Projection & Display Technology to Immerse Visitors into the History of the Nation’s Most Renowned House
July 9, 2024

Newark, NJ  – Panasonic Corporation of North America today announced a collaboration with The White House Historical Association to bring its new educational space “The People’s House: A White House Experience” to life.

Featuring the latest in projection and display technology from Panasonic in expansive exhibits and galleries, the innovative experience will immerse guests into the dynamic history of the Executive Mansion, its inhabitants, and the people who have dedicated their careers to its functions. The Association is a private, nonprofit, educational organization founded by First Lady Jacqueline Kennedy in 1961 to help the White House collect and exhibit the very best artifacts of American history and culture.  The 33,000-square-foot facility housing the new experience is slated to open this fall and is located at 1700 Pennsylvania Avenue, a block away from the White House.

“Developing innovative solutions that have a positive impact on the world and enhance quality of life has been Panasonic’s commitment from the very beginning,” said Megan Myungwon Lee, Chairwoman and CEO of Panasonic Corporation of North America. “Our collaboration with the Association to preserve history and educate future generations is a continuation of that commitment that will enable historical exploration of the White House in a whole new way.”  

The Association is committed to preserving the collections and stories of the White House, and the new experience will showcase experiential media to help each visitor walk away with a tangible image and personal connection to the history of the People’s House. Visitors will have the opportunity to explore a large-scale White House model, the State Floor in 360° immersive projection a full-scale replica of the Oval Office, and recreations of key White House moments.

“At Panasonic Connect, we know from experience that the most successful museums and educational exhibits combine technology and a creative vision to captivate visitors and absorb them into a different time and place,” said Rick Elliott, President of Panasonic Connect North America. “We have full faith ‘The People’s House: A White House Experience’ will surpass expectations and we’re honored that our projection and display technology can play such an important role in bringing this unique experience to life.”

Panasonic will work alongside Design and Production, Inc. (D&P), the integrator for the project, to help outfit the space with projectors and displays to ensure that the history remains the focal point to fully engage visitors.

“In order to help visitors establish a meaningful, personal connection to the history of the Executive Mansion, we knew we needed the right technology to create an immersive, living experience,” said Stewart McLaurin, President of The White House Historical Association. “We’re excited to partner with Panasonic and D&P to realize our vision for ‘The People’s House: A White House Experience’ and deliver innovative, evocative storytelling for visitors now and in the years to come.”

To learn more about Panasonic’s solutions for immersive experiences, visit our website.

About The White House Historical Association 
First Lady Jacqueline Kennedy envisioned a restored White House that conveyed a sense of history through its decorative and fine arts. She sought to inspire Americans, especially children, to explore and engage with American history and its presidents. In 1961, the nonprofit, nonpartisan White House Historical Association was established to support her vision to preserve and share the Executive Mansion’s legacy for generations to come. Supported entirely by private resources, the Association’s mission is to assist in the preservation of the state and public rooms, fund acquisitions for the White House permanent collection, and educate the public on the history of the White House. Since its founding, the Association has given more than $115 million to the White House in fulfillment of its mission.

About Panasonic Corporation of North America     
Newark, NJ-based Panasonic Corporation of North America is a leading provider of Consumer Lifestyle technologies, as well as innovative Smart Mobility, Sustainable Energy, Immersive Experiences, and Integrated Supply Chain solutions for its business and government clients. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation. One of Interbrand’s Top 100 Best Global Brands of 2023, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region. Learn more about Panasonic’s ideas and innovations at na.panasonic.com/us.

Connect with Panasonic North America:
LinkedIn, Facebook, YouTube

Press Contacts:
Jessica Fredericks (The White House Historical Association)Jfredericks@whha.org 
Betsy Sagges (Panasonic) : betsy.sagges@us.panasonic.com