Heat mapping enables the analysis of high-traffic and long-stay zones and therefore offers visualization of the footfall within the camera’s field of view. This is ideal for business intelligence and operational efficiency applications, particularly the retail market.

Users can make operational decisions, such as staffing areas accordingly, based on the locations of the highest and lowest traffic areas within their store through analyzing hot spots and visitor behavior.

People counting is ideal for taking headcounts in various environments, including retail, schools, banks, recreation facilities, museums, airports and other environments that require intelligent customer and operational insight. This system provides data analysis, allowing you to gain insight of the numbers of visitors per day.

In addition, the busiest and key areas or exhibits can be identified, and - in combination with heatmapping - allow enhancement of the customer experience throughout the whole visitor flow.

Panasonic's people masking technology uses an MOR (Moving Object Removal) function to mask moving objects and to also conceal static areas that you feel should remain confidential. The MOR function can also be removed and masked areas changed at your leisure to ensure an adaptable and easy to use system.

i-VMD makes security system operations easier to operate, more automated and therefore more secure. The software is able to detect the motion of objects in the shooting area. Due to virtually pre-defined areas within the camera view, alarms can be triggered to indicate abnormal or unexpected behaviour of persons or objects inside the detection area.